Killerbrands Media, LLC Privacy Policy for Mattresses.com

This Privacy Policy describes how mattresses.com collects information from You, when You visit our Site or use our mobile applications, respond to emails, sign up for notifications, or visit any page that displays our content or advertisements.

Killerbrands Media, LLC (“KBM,” “We,” “Us” or “Our”) is committed to respecting the privacy rights of our customers, visitors, and users of its website (“You,” “Your” and “Yourself”) at www.mattresses.com (the “Site”) and related websites, applications, services and mobile applications provided by mattresses.com (collectively, the “Services“). This Privacy Policy (“Privacy Policy”) explains how We collect information about You and how such information may be used. We also would like to explain what choices You have in managing Your privacy.

As with any site that You visit on the Internet, when You visit mattresses.com, We have the ability to collect information about You. Please read this Privacy Policy to understand how We collect information and what We do with the information We collect. Your use of this Site will be deemed conclusively to constitute Your acceptance of and agreement to the terms contained in this Privacy Policy.

Our Services are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States please know that any information you provide to us will be transferred to the United States.  By using our Services or providing us with your information, you consent to this transfer.

How mattresses.com Collects Information

We automatically track and collect the following categories of information when you visit our Site or use the Services, such as: (1) information about your IP Address, Mobile Device, and Browser; (2) the types of computers accessing the Site; (3) referring source which may have sent You to the Site; and (4) other information associated with the interaction of Your browser and the Site. Additionally, mattresses.com may collect information when you download and install certain applications and software We make available directly or through third-party providers. If you download our mobile application or use a location-enabled browser, We may receive information about your location and mobile device.

Information We Collect.

1. “Personal information.” To use our Services, We may require You to provide us with certain information that personally identifies You (“Personal Information”). Depending on the service or offering such Personal Information may include your name, address, telephone number, mobile number, credit or debit card number, social security or driver’s license number.
2. “Demographic information” We may also collect information that does not, on its own, personally identify you. This may include, but is not limited to, zip code, mobile phone carrier, age, gender, salary range, education and marital status, occupation, and/or personal and online interests.
3. “Behavioral information” When using the Site, We collect information as to how You use the Site—which pages, areas or information on the Site You visit, what services you access or view. Addtionally, We collect information about your computer hardware and software, including Your IP address, geographic location, browser preference, operating system type, and may also collect the times that You access the internet, and other websites You have visited.
4. “Third party information” A third party may provide us information about You including personal, demographic and behavioral information. This collection may include, but is not limited to, first party cookies, third party cookies, anonymous cookies, persistent identifiers, email opt in and search engine keywords. We have no access or control over these cookies and other tracking devices used by third party advertisers and networks. Please note that these third-parties are governed by their own polices and We do not control third-parties and assume no responsibility or liability for the policies and practices of these third-party entities.
5. No Sensitive Health Information is Collected. We are not a healthcare provider and We do not collect information about past, present or potential future medical conditions or treatments.
6. No Information Collected from Children. We will never knowingly collect any Personal Information from children under the age of 13. Mattresses.com does not collect information from children under the age of 13 in accordance with the Children’s Online Privacy Protection Act (“COPPA”) as discussed below. If you are a parent or legal guardian of a minor child, You may, use our Site on behalf of such minor child. Any information that You provide us while using the services on our Site on behalf of Your minor child will be treated as Personal Information as otherwise provided herein.

Children’s Online Privacy Protection Act. COPPA severely restricts what information can be collected from children under the age of 13. For this reason, children under the age of 13 in the United States are prohibited from using the Site and our services. The Site and our services are not directed at children, and mattresses.com does not knowingly collect any information from individuals under the age of 13. If we learn that we have received any information from an individual under the age of 13, we will use that information only to respond directly to that child (or a parent or legal guardian) to inform him or her that he or she cannot use the Site services and subsequently we will delete that information from our own servers.

Information Collected Through Automated Technology.

1. Collection of Cookies and Use of Web Beacons. To enhance Your online experience, We may use small computer files that are transferred to Your computer’s hard drive that contain information such as user ID, user preferences, lists of pages visited and activities conducted while browsing the Site (“Cookies”). Cookies do not contain personally identifiable information; however, once You choose to furnish a site with personally identifiable information, this information may be linked to the data stored in the cookie.  We use Cookies to understand site and Internet usage and to improve or customize the content, offerings or advertisements on our sites. For example, We may use cookies to personalize Your experience at our sites (e.g., to recognize You by name when You return to a site), save Your password in password-protected areas, and enable You to use shopping carts on our sites. We also may use cookies to help us offer You products, programs, or services that may be of interest to You and to deliver relevant advertising.  In limited circumstances We also may use tiny graphic image files imbedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user’s browser (“Web Beacons”) to collect anonymous, non-personal information about Your use of our Services and the sites of selected sponsors and advertisers, and Your use of emails, special promotions or newsletters We send to You. The information collected by Web Beacons allows us to statistically monitor how many people are using the Services and selected sponsors’ and advertisers’ sites, or opening our emails, and for what purposes.
2. Our Use of Website Analytics. We may use third party website analytics services in connection with the services provided on our Site. For example, We may record mouse clicks, mouse movements, scrolling activity, as well as any text that You type into the Site. These website analytics services do not collect Personal Information that You do not voluntarily enter into the Site. We use the information collected from these services to find usability problems to make the Services easier to use. The recordings will never identify You or Your account; they only record anonymous user information.
3. Google Analytics Cookies Usage & Remarketing. We use Google Analytics first-party “cookies” and the DoubleClick third-party “cookie” for reporting and advertising. These first-party and third-party cookies are used together to help us better understand site user interests and online behavior in an aggregate and anonymous form. The Google Analytics first-party “cookies” are used to compile statistical information and reports on aggregate visitor activity on our Site. We use third-party cookies to enable Google Analytics demographics and interest reporting, which allows us to understand, in aggregate, the age, gender, and interests of our visitors. In addition, We may also use first-party and third-party Google Analytics and DoubleClick “cookies” for remarketing purposes. Remarketing allows our ads to be delivered to visitors on other third-party websites within Google’s Display Network after they leave our Site. This system provides advertising that directly relates to offers that may be of interest to You based on Your prior website visit(s). We gather this information from third parties through Google’s Display Network. None of the data We collect from first and third party “cookies” can be linked to an individual person nor is this data able to personally identify any visitor to our Site. Additionally, Google will not associate Your IP address with any other data held by Google. In summary, Your anonymity is safe. If You wish to opt out of Google Analytics or Remarketing with Google Analytics, You can download the Google Analytics opt-out browser add-on and follow the instructions provided or You can change Your ad settings here and opt out of DoubleClick Remarketing Pixels. If You want to permanently opt out of the DoubleClick cookie, You can install the DoubleClick opt out extension. You may also delete cookies from Your internet browser by following Your browser’s instructions.  If You do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/  You can control the use of cookies at the individual browser level, but if You choose to disable cookies, it may limit Your use of certain features or functions on our Site or service. Please note that opting out of targeted/ personalized advertising does not opt You out of being served advertising. You will continue to receive generic ads. At this time, We do not respond to browser do not track signals.
4. Additional Third Party Collection. We allow third-party companies to use cookies, pixels or other similar technologies on our Site to collect and use demographic and behavioral information. This includes hashed data, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, content viewed, search terms, location of the device, a cookie identifier, communication type and browser information. These third parties include advertisers, service providers, affiliate-marketing networks and other companies with whom We partner to provide certain offers, promotions or features available on or through our Site, or to display advertising on our or a third party website. Such third parties may use cookies to provide advertisements about goods and services likely to be of interest to You, to track transactions and to assist us in providing, evaluating, and improving our Site, products and services. Further, third parties may use information they directly collect from You in combination with information We provide or information they collect from another source. We do not have access to or control of the third-party tracking technology. Please note that opting out of targeted/ personalized advertising does not opt You out of being served advertising. You will continue to receive generic ads. At this time, We do not respond to browser do not track signals.

Why mattresses.com Asks for Your Personal Information

We regularly make improvements to our Services to provide You with a more personalized and useful experience. Collection of Personal Information also assists mattresses.com by allowing it and its affiliates to advertise its products and/or services in a more efficient manner. Through the use of Cookies and online data entry, survey, product purchase and registration forms, mattresses.com may monitor, in aggregate and individual form, Personal Information. Although Our primary goal in collecting Personal Information is to deliver a customized and personalized service to the users of the Services, We may also use Personal Information for:

1. Providing Services and Products. We use the information gathered on our Site to provide You with the services and or products You have requested. This may include passing Your information on to a third party to provide such services or products. We do not control the privacy practices of these third parties. If You have any questions or wish to remove Your information from the third-party databases, You will need to contact that party directly. When You’ve submitted Your Personal Information to us, with such submission You have understood and agreed to allow us and all identified third parties to contact You or allow our vendors to contact You via telephone for a limited period even if the telephone number You submitted appears on any state and/or federal Do Not Call list, because Your inquiry serves as an exception to state and/or federal Do Not Call laws.
2. Marketing. We also use the information You provide to us to send You advertisements, promotions and content by third parties that We think will be of interest to You. To provide this service We may anonymize and aggregate information for different purposes which include traffic flow, analysis usage, product development, market analysis, reports and other insights.

Disclosure of Information to Others.

We will share Your personal information with third parties only in the ways that are described in this Privacy Statement.

1. Product and Service Delivery. We share Your information with third party service providers who provide services such as contact information verification, payment processing, order fulfillment, customer service, website hosting, data analysis, infrastructure provision, IT services, email delivery services, auditing services and other similar services to enable them to provide services. This may include third party credit bureaus to verify You identity and obtain a credit report or score. When You seek insurance quotes, to the appropriate Department of Motor Vehicles to verify Your driving record, previous claims history, vehicles and VIN.
2. Website Functionality. We share Your information with companies and individuals We employ to perform technical functions on our behalf. Examples include third parties who host our Site, analyze our data, provide marketing assistance, process credit card payments, and provide customer service.
3. Third Party Products and Services. We share Your information with third parties who will provide You with their opportunities, products or services. This includes Your personal and non-personal information, and includes Your interests and preferences, so they may determine whether You might be interested in their products or services.
4. Anonymous information. We share aggregated anonymous information about You, combined with other persons using our Site with third parties, so that they can understand the kinds of visitors that come to our Site, and how those visitors use our Site. This includes demographic information and behavioral information.
5. Legal Process. We may disclose Your information if legally required to do so, or at our discretion, pursuant to a request from a governmental entity, or if We believe in good faith that such action is necessary to (a) conform to legal requirements or comply with legal process; (b) protect our rights or property, or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.
6. Acquisition or Merger. We may disclose and transfer Your information to a third party who acquires our company, the Site, or any or all of our business operations or assets, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In the event We become the subject of an insolvency proceeding, whether voluntary or involuntary, We or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such information in a transaction approved by the court.

Third-Party Collection and Use of Information.

1. Advertisers. This Privacy Statement does not address, and We are not responsible for, the privacy, information or other practices of any third-party websites that are linked to from this Site. The inclusion of a link on this Site does not imply endorsement of the linked websites by us or by our affiliates. If You submit personal information to any of those third-party Websites, Your information is governed by their privacy policies. We encourage You to carefully read the privacy policy of all websites You visit. We may utilize framing techniques that may make it appear that You are still on our Site when You are actually on a third-party web site. Please be aware that You are providing Your personal information to these third parties and not to us. The following collection and use is undertaken by third parties:
   1. Advertisers. Advertising agencies, advertising networks, and other companies who place ads on our Site, may use their own cookies, Web beacons, and other technology, to collect information about You. We do not control the use of such technology and have no responsibility for the use of such technology to gather information about You.
   2. Hyperlinks. Our Site and email messages sometimes contain hypertext links to Websites owned by third parties. We are not responsible for the privacy practices or the content of such other websites. These links are provided for Your convenience and reference only. We do not operate or control any information, software, products or services, available on these third party websites. The inclusion of a link on our Site does not imply any endorsement of the services, products or website, or its sponsoring organization.
2. Vendors. As described above, some of our service vendors use cookies, web beacons and other technologies to collect information about Your online activity (e.g., the sites and pages You have visited at the Site and at times other third party sites) in order to: help manage ad campaigns, understand user interests and trends and deliver personalized content and advertising to You while You are on the Site or on other sites. We also work with vendors to operate and improve our Site. These vendors include advertisers retargeting vendors and web analytics companies, including Google Analytics.

Security.

The security of Your Personal Information is important to us. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once We receive it. For example, when You enter sensitive information on our Site, We encrypt that information using secure socket layer technology (“SSL”).

Although We make good faith efforts to store Personal Information in a secure operating environment that is not open to the public, You should understand that there is no such thing as complete security, and We do not guarantee that there will be no unintended disclosures of Your Personal Information. If We become aware that Your Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, We will use reasonable efforts to notify You of the nature and extent of the disclosure (to the extent We know that information) as soon as reasonably possible and as permitted by law.

Retention of Information.

We will retain Your Personal Information for as long as Your account is active or as needed to provide You services and for the period necessary to fulfill the purposes outlined in this Privacy Statement. If a longer retention period is required or allowed by law or required by contract, We will retain as long as necessary to fulfill our contractual agreement, resolve disputes and enforce our agreements. If You wish to request that We no longer use Your information, please follow the instructions below.

The Choice Belongs to You.

It’s Your Choice to Provide Personal Information. You may always choose not to provide us with any Personal Information. If You do not provide Personal Information, You can still access and use some of the mattresses.com services; however You will not be able to access and use certain key features of the Site Services that require Your Personal Information.

What other choices do You have? Most computer systems and browsers offer their own privacy settings. We encourage You to use them to enhance Your choices. Most browsers’ advanced settings allow You to disable cookies. However, if You do so, some site features and services may not work. Also, You must remember to manage Your cookie settings for each computer and browser You use to access the Internet.

1. Receiving Emails From Us and Our Service Providers. If You no longer want to receive marketing-related emails from us or our service providers at any time You may opt-out of receiving these marketing-related emails by clicking here and following the instructions to unsubscribe.
2. Sharing of Your Personal Information with Third Parties. If You do not want us to share Your Personal Information going-forward with unaffiliated third parties for their marketing purposes, You may opt-out by contacting us at as further explained in “How to access, change or remove Personal Information” below and request that We opt You out of any sharing of Your Personal Information going-forward. Please note that if You opt-out of such sharing, We will not be able to remove Your Personal Information from the databases of third parties with whom We have already shared Your Personal Information (i.e., to which We have already provided Your Personal Information as of the date that We implement Your opt-out request). If You wish to cease receiving marketing-related e-mails from these third parties, please contact them directly or utilize any opt-out mechanisms in their privacy policies or marketing-related e-mails.
3. How to Access, Change or Remove Personal Information. Upon request, We will provide You with information about whether We have any of Your personal information. If You would like to review, correct, update, suppress, delete or otherwise limit our use, going-forward, related to Your Personal Information previously provided to us, You may do so by contacting us at privacy@killerbrands.com and provide the name of the service for which information was provided, Your full name, mailing address, phone number and email address so that We may identify You in the opt-out process. For Your protection, We will only implement such requests with respect to the Personal Information associated with the particular e-mail address that You use to send us Your request, and We may need to verify Your identity before implementing Your request. In Your request, please make clear what information You would like to have changed, whether You would like to have Your Personal Information opted out of our database or otherwise let us know what limitations You would like to put on our use of Your Personal Information. We will respond to Your request within a reasonable timeframe. In some cases, We may not be able to remove Your personal information, in which case We will let You know if We are unable to do so and the reasons for our inability.

Changes to Privacy Statement.

We reserve the right to make material changes to the substance of this Privacy Statement. We will post those changes through a prominent notice on the Site, so that You will always know what information We gather, how We might use that information, and to whom We will disclose it. Please note the “Effective Date” at the top of this page. Any changes to this Privacy Statement will become effective when We post the updated or revised Privacy Statement on this Site. Your use of the Site following these changes means that You accept the revised Privacy Statement.

California Resident’s Rights.

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the personal information We shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which We shared customer information for the immediately prior calendar year. If You are a California resident and want a copy of this information, please submit a written request to us at the address provided in the Introduction above. In Your request, please specify that You want a “Your California Privacy Rights Notice.” Please allow 30 days for a response. In addition, California residents have the right to know if We respond to do not track signals or cookies. We do not respond to such signals or cookies.

CONTACT US

We Welcome Your Questions or Comments

Mattresses.com welcomes Your questions and comments about our Privacy Policy or the use of Your Personal Information. Please send any questions or comments to mattresses.com to privacy@killerbrands.com.

Effective Date: October 15, 2020